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Building Your Brand’s Authority Online

Brand authority can be described as the high recognition of a brand’s ability and expertise within its field. This is usually perceived through your audience.

Everything is online now; people shop online, search online and read online. So, in order to build brand authority and reach a large audience, as a business you have to make the best use out of the internet and take complete charge of your own brand authority.

What You Need to do to Build Brand Authority Online

With the right strategy, being online can be one of the most powerful tools in your arsenal. Follow these steps to establish your brand authority online.

1.       Invest in Your Brand: When starting, you will probably need to spend some money to get your new brand off the ground. Yes, there are probably ways of creating a brand free of charge – if you want a professional brand, be prepared to invest in it.  Investing in your brand doesn’t have to be expensive!  Investing in a professional brand identity and website will help boost your brand’s credibility.

2.       Go Social: As a business just starting, you have probably established an online presence to attract leads and promote your products and services through your website and a variety of social media accounts like Facebook, Twitter, LinkedIn, Pinterest etc.

Regular posting on any social media site is a must. Posting at least three times a week is a good idea, but if you are serious about being an Instagram influencer, daily posting is a must. If you are new to social media, you might consider joining a pod that can help you build your following faster than going it alone.

3.       Promote Your Brand: The power of marketing covers an endless range of tactics, tips and tricks to get your business seen by as many customers as possible. Here are few ways you can promote your brand:

o        Email marketing

o        Blogging

o        Sponsor local events

o        Endorsements and influencer Marketing

4.       Pay Close Attention to Your SEO

SEO (Search Engine Optimization), helps your website rank highly in Google’s        search results. Without it, your beautifully thought out and promoted brand will sit will not be visible.

There are, however, plenty of simple things you can do to increase your site’s chances of ranking well see examples below;

  • Improve Title Tags
  • Master Keyword Research
  • Map Keywords

In addition to the above, you may want to consider hiring an SEO professional that can help you audit your pages.

For more branding, digital marketing and content strategy tips visit our social media sites.

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